Breadth of experience
Advertising, media, commercial operations and business transformation
About Steph
I make complex commercial operations work.
My experience sits across commercial strategy, operating models, people, process and systems. I am equally comfortable working with senior leaders on the shape of the business and with teams on the detail required to make a change work.
Experience
Commercial judgement supported by operational detail.
I began working in advertising in 1997 and have worked across media, advertising, technology, commercial operations and business transformation.
During 17 years with Are Media and its predecessor businesses, I led commercial operations across Australia and New Zealand. My responsibilities included P&L and annual planning, sales and support structures, pricing and inventory, technology and vendor decisions, reporting, governance and cross-functional delivery.
I shape and deliver major operational transformation by identifying what the business will need next, defining the future operating model and building the case for change, then carrying it through implementation and adoption. My experience includes an integrated CRM and advertising booking platform across Australia and New Zealand, business and product integrations, sales territory and support redesigns, and the operating processes needed to connect Sales, Finance, Technology, Data, Editorial and Marketing.
Today I work with founders and leadership teams that need an experienced operator to understand the problem, bring structure to the response and help deliver the change. My role may be a focused review, a defined transformation program or fractional operational leadership for a period of time.
Australia & New Zealand
Leadership across complex, cross-functional commercial operations
Commercial and operational
P&L, planning, sales models, workflows, systems and governance
Designed and delivered
From the first assessment through to implementation and handover
Specialist support
The right senior expertise can be added to a defined part of the engagement.
I remain accountable for the overall work. If the brief requires deeper expertise in an area such as technology, procurement or strategic foresight, I can bring in trusted senior specialists with their responsibilities agreed from the outset.
Explore servicesContact
Let's discuss what the business needs.
Start with the operational or commercial issue, the change you are facing and the outcome you need to achieve.
Contact Steph